About

Nick Mishkin

Founder of Behavior 20/20

Behavioral Economics is the study of systematic, irrational decision-making.

We live in a complex world and our brains simply cannot process all the information thrown at us; hence, we often make illogical economic and financial decisions.

Behavior 20/20 explores the cognitive biases that influence our behavior and in turn formulate the blueprint of our lives.

We focus on two main economic applications: sales and finance. 

Check out our blog and resources to learn more. 

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