About

Nick Mishkin

Founder of Behavior 20/20

Behavioral Economics is the study of decision-making.

We live in a complex world with information overload. To “get by”, we often make illogical economic and financial decisions.

Behavior 20/20 explores cognitive biases and explains the environmental queues that influence behavior. 

We focus on two main economic applications: sales and finance. 

Check out the study guide to learn more. 

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