Founder of Behavior 20/20
Behavioral Economics is the study of systematic, irrational decision-making.
We live in a complex world and our brains simply cannot process all the information thrown at us; hence, we often make illogical economic and financial decisions.
Behavior 20/20 explores the cognitive biases that influence our behavior and in turn formulate the blueprint of our lives.
We focus on two main economic applications: sales and finance.